Final Digipak Design

Here is the final digipak we have created. After audience feedback we decided not to use the X on the front of the Digipak due to it looking to much like style models such as Ed Sheeran 'X' and The XX, which both have a large X on certain albums to represent the band and album name. Instead we used this large X on the content page as we felt that it reflected the bands logo and also the alternative rock genre of the band. The X is a large part in the music video, as it reflected the bands house style within the music video and this has been incorporated into the digipak. The album name 'evolution of us' is to reflect the debut album of the band, as it is about the audience of the band following there journey. Sticking to the regulations expected we have added the 'deluxe edition' to the front cover and the CD to show this includes the bonus feature of live performances and the music video. 

Throughout the digipak we use the colour scheme of Red, black and white. These colours were chosen as the Red stands out against the black and white and sticks to the overall dark colours that are most likely to be reflected in the bands songs and the music video. On the front of the digipak we have added border around the singer, we did this as we thought it made the digipak look more sophisticated, and this reflects the band, as they are not strictly rock but alternative rock so there music has different elements to it. 

The use of the leaves on the background of the CD Shows the nature side of the band and could also reflect songs on the album. The leaves also reflecting something new, such as the band being relatively new as this would be there debut album. The image of the lead singer is something we decided to do as it was conventional from the bands we analysed such as Florence and the machine and Marina and the diamonds. The dominant image of the singer which the red lips not only reflect the colour scheme, but also shows the darkness of the band the album with the dark background the lead singer is on, we did this to try and represent the bands house style. The image of the three other band members has been edited to make it look darker to continue the dark themes of the band house style. Since the band is not completely a rock band we haven't dressed the band all in black and stuck to typical rock genres. Instead to show the alternative side of the band the members are dressed in quirky 

/ indie style clothes, linking the band and lead singer photo through the fence. 

Sticking to conventions of digipak we analysed, we added our label which we decided to be Atlantic records. Showing the label we put the logo of Atlantic records on the content page, spine and on the CD. The barcode and the copyright at the bottom of the content page which is a convention of all CDs. The terms and conditions is also on the CD, with us adding the Utopia X at the end.