Evaluation Filming - Question 3

We used the theme of Pimp My Ride for Question 3 and turn it into Pimp My Music Video. Emily was the host and Iona, Abby and Sophie were the concerned target audience giving feedback from the rough cut, with an extra Abby.

Iona spoke about how she didn't understand the use of the cage and how people got there. Emily pimped the music by having add more cage footage and showing how the culperates were led to the cage.

Sophie spoke about how she didn't think the protagonist was very psychotic. Emily changed this by having falshing lights while she was having an outburst and having the purple tint to create an uncomfortable tone.

Abbie spoke about how she didn't understand the narrative. Emily made this more clear by having writing on the scrap book explaining why she wanted to capture these people and put them in the cage.

Abby spoke about the band performance and how it was spaced out, they didnt really look like a band. How the floor didnt go well with the tone of song or genre. Emily sorted this out by having leaves all over the floor so it wasnt visable and brought the outside in, relating to the cage. Emily also changed the band around and made them close together, again fitting the genre. She also changed the band around making them more suitable for the different instruments.

Plan for Question 4

Here is a script that we used in helping us answer question four.
We divided the question in to four parts so that each of us could answer. We have decided to film this question at my house and set it out chat show style.

Script:

Dave’s Life Stories: Making behind Utopia

Abby questions:

How did you make the main protagonist psychotic through the use of editing?

-          Using Adobe Premier Pro – Sharp editing to the beat (conventional)
Filters  (purple tint)
Green screen (evaluation)

-          Edited an animatic to plan filled with story boards of original story line

Soph:

What technologies did you use to planning?
 - Blogger

What did you use to research media constructions?
-YouTube for analysis and research
-TV shows such as American Horror Story, Gossip Girl
- Survey monkey to for the questionnaire
- Word excel to interoperate the data.

-Texts to plan with each other when we are filming and ideas.


Iona:
Construction of the music video?
- Use of Nikon DX camera
- we also used tripod, Crane, dolly and shoulder mount – include examples of shots where we used them. – band scene for dolly and crane.
- for lightning in dark places – LEDs – cage scene and Abby in the dark scene

Emily:

Construction for digipak and advert?
- Use of adobe Photoshop to create band logo and edit photos.
- Use of InDesign to create template

Evaluation Filming - Question 2

For question 2 we have done a Big Brother theme. This was the plan for it:

Iona: I don't get it

Soph: How can you not get it? *speaking about the light and dark of the music video and what it represents*

Emily: *speaks about the representation of the colour scheme*

Iona: *I don't get it*

Abby is the voice over for this question and pretends to be big brother.

For the first bit we are having a debate in the front room of the house and when Emily walks out it changes to the diary room of big brother. We wanted this to be creative and fun for people to watch but we made sure that we answered the question correctly.

We have also decided to add a summary to this video to ensure that people watching understand the points that we made and that they are put clear and concise to the audience.

Evaluation planning

Today we are planning each question for our evaluation, we are planning our answers to the questions and are thinking of ideas for each one. We have decided on doing a big brother theme for question 2 and Pimp my ride for question 3, we think that we may use the green screen for this question. We are still to think of ideas for question 1 and 4, but have planned out the answers and have decided who will say what.

Blog diary: Week 12

This week we had the deadline for the digipak and adverts on Wednesday 3rd December. We finished well before deadline as we have been planning our digipak and adverts well before the music video deadline. We used the deadline day in order to make specific finishIng touches. However We encountered a few problems with getting the band photos. After asking in advanced we had planned on getting the photos on the tuesday, a day for deadline day. This was the only date that the whole band were available due to work and other commitments. However we had already decided we wanted a band photo with Lauren at the front colourfully dresses and with red lips. On the Tuesday though only two of the band members turned up and the others became difficult to get a hold of. Due to this we had to make a decision to just get photos of Lauren that day, with a mid shot and some long shots of her. We then took photos of the other 3 band members on Wednesday in our free time, since we had done the rest of the digipak apart from the photos.

Both of these photo shoots had gone successfully, even if we weren't able to get a whole band photo. We did have to change our advert layout completely because of this, however it worked out successfully due to the advert reflecting more of the alternative rock style of the band, through the use of four separate images. 

After deadline day passed we starting writing out our evaluation answers, after receiving the questions I'm Friday's lessons. We have decided to write out the answers first and then write out the scripts for how we are going to present them. We also have decided filming day with questions 2 and 4 being filmed on Tuesday at Emily's house. 

Final Advert

Here is the final Advert we have created. We kept the colour scheme of black red and white, that has been the same throughout the whole project. The colour red stands out against the white and black and represents love and blood throughout the music video, we have brought this convention into the advert.

The band members are all in different boxes to show their individuality as a band. Also having the photos in black and white, but the boys photos are lighter than the female singer. We have done this to show the audience that she is the main singer and the audience will understand this by having Laurens photo in the darker black and white, also having her lips red which is the only colour in both 4 photos, again showing the target audience that Lauren is the lead singer. We have placed the 'x' in the middle of the poster to bring the use of elimination from the music video to the advert, as all the band are in individual photos.

We have used notable magazines for star ratings on the advert such as NME and Q. These were chosen because our music is in this genre of alternative rock and our band would be featured in these magazines.

We used the convention of a wesbite subtly as from our reasearch and target audience feedback we found that our alternative rock genre more often than not, have websites featured on their adverts. Also we have used the conventions of having won a Brit award to show how popular our band is and that it's a typical British rock/indie band that would be linked with BBC and radio 1 such as Florence and the Machine.

Having the Evoluation of Us was chosen through our target audience. We had a survey with 3+ different names and Evoluation of Us was chosen. We decided to put it in between 2 lines for sophistication and give an understanding that Utopia isn't a childrens band, the target audience are teens/young adults. Also to make the readers eyes be drawn so they know what album it is, and to keep it simple.

Final Digipak Design

Here is the final digipak we have created. After audience feedback we decided not to use the X on the front of the Digipak due to it looking to much like style models such as Ed Sheeran 'X' and The XX, which both have a large X on certain albums to represent the band and album name. Instead we used this large X on the content page as we felt that it reflected the bands logo and also the alternative rock genre of the band. The X is a large part in the music video, as it reflected the bands house style within the music video and this has been incorporated into the digipak. The album name 'evolution of us' is to reflect the debut album of the band, as it is about the audience of the band following there journey. Sticking to the regulations expected we have added the 'deluxe edition' to the front cover and the CD to show this includes the bonus feature of live performances and the music video. 

Throughout the digipak we use the colour scheme of Red, black and white. These colours were chosen as the Red stands out against the black and white and sticks to the overall dark colours that are most likely to be reflected in the bands songs and the music video. On the front of the digipak we have added border around the singer, we did this as we thought it made the digipak look more sophisticated, and this reflects the band, as they are not strictly rock but alternative rock so there music has different elements to it. 

The use of the leaves on the background of the CD Shows the nature side of the band and could also reflect songs on the album. The leaves also reflecting something new, such as the band being relatively new as this would be there debut album. The image of the lead singer is something we decided to do as it was conventional from the bands we analysed such as Florence and the machine and Marina and the diamonds. The dominant image of the singer which the red lips not only reflect the colour scheme, but also shows the darkness of the band the album with the dark background the lead singer is on, we did this to try and represent the bands house style. The image of the three other band members has been edited to make it look darker to continue the dark themes of the band house style. Since the band is not completely a rock band we haven't dressed the band all in black and stuck to typical rock genres. Instead to show the alternative side of the band the members are dressed in quirky 

/ indie style clothes, linking the band and lead singer photo through the fence. 

Sticking to conventions of digipak we analysed, we added our label which we decided to be Atlantic records. Showing the label we put the logo of Atlantic records on the content page, spine and on the CD. The barcode and the copyright at the bottom of the content page which is a convention of all CDs. The terms and conditions is also on the CD, with us adding the Utopia X at the end.