Digipak and Advert- Audience Feedback

 After getting 15 people to take the online survey, here is the results of the survey. Since this is from the perspective of the target audience we will be taking this feedback seriously and will consider all of it when creating the digipak and advert.

As you can see many of the target audiences wanted to see the lead singer on the front of the Digipak. This resembling bands like Florence and the Machine and Marina and the Diamonds. For our digipak and advert shoot we are going to take photos of the band and of the singer individually and see what looks best after the Photoshop process. However we are going to take into consideration that the key demographic want the lead singer, therefore we will do more research in to shots of lead singers and how we can take the photo of the lead singer to look dominant and a key figure in the band.

Majority of the target audience wanted the logo on the top of the advert. We have many ideas drawn out for the advert with different scenarios of where the logos are. However many people like to stick to the convention of the logo on the top of the page. We will definitely consider this when it comes to creating the final draft of the digipak, as we haven't decided if we want to stick to conventions for challenge them in this part of the advert. 

Many people think black and white images for an alternative rock band would look very effective on the advert. We thought this to as the black and white reflects the rock genre rather well and can also reflect a sense of mystery of that the band and sticks to the dark theme that we are portraying. We will definitely consider this for when we make the final advert as the target audience has requested this. 

Overall the names were rather split between the target audience. Evolution of Us was an overall favourite however it was close behind by all the names. As a team we like best the Evolution of Us as we feel this reflects the bands evolution which could be in music style of there own life, as the music will reflect this and also reflect the bands debut album. We feel the other names reflect more of a rock genre and not the alternative side to it which is why we have decided to call the album 'Evolution of Us' as we feel this reflects the bands house style well. 

Majority of the target audience thinks that the band should be included in the advert. We as a group agree and want to show the whole band on the front of the advert. We aren't sure how we are going to picture the band yet and which location we should take them, however us and the target audience agree that the whole band should be introduced in the advert. 

Our key demographic have agreed that the colours Black. white and red should be used throughout the digipak and advert. A lot of the target audience we asked have all ready seen the music video and therefore have recognised the key colours used in it, which are Red, black and white. We feel these colours show the rock side to the band and using them throughout will mean the colours become more associated with the band. 

Finally a considerable amount of the target audience thought that a red cross should be shown on the back of the content page. Originally wanting to put this on the front of the digipak we had t change our ideas fast due to the release of Ed Sheeran's album entitles 'X'. Because of comparisons to this and the XX we wanted to move the X, a key part of our music video and the bands logo, to the back instead meaning that the band can still be represented through the X and not have as many comparisons to the other artists. 

Advert Designs

After drawing these advert designs out we showed them to out target audience and got their feedback on which one was their favourite. From the feedback we found that the most popular by nearly everyone was the advert with the 4 swore are images at the top of the page. We will use this as a style model for our final product.

Music Video Editing // Making Abby Look Psychotic

We finally finished the music video. After looking though about 1 hours worth of footage and cutting it down into 3 mins 10 seconds was a lot of hard work. Having to cut 3 mins into 1 seconds worth of footage was very stressful but made the video up beat and exciting.

One thing I challenged was to use a purple tint over the top of the footage of the main character walking through a forest to reach the cage.

This created a sense of edge to make it look out of the norm. It highlights that fact that the main girl is very psychotic and out of place in the real word.   

I also wanted this scene to reflect the attitude of the main girl and the cage. We had filmed a part of the main girl sitting in the cage, kicking and screaming. I knew it didn't fit in well with the beat of the music so I sped up the footage, to again bring that feat factor to the video. 

 This added a personality to the girl and made the story line more clear for the audience.

These a two screen grabs from the video that I used to speed up. 

Another technique we agreed on and also used in our rough cut, is switching between the main girl laughing and crying in the slower part of the song.

These clips were placed when the song builds up from slow back up to fast. The main girl is spinning around which gives a sense of madness.

popping in clips of her laughing emphasises the psychotic side of the girl. And her mad/deranged mind.  

Blog Diary: Week 11

This week we have been editing tirelessly in preparation for deadline day. However we have soon realised how much we needed to edit, as a lot of our shots are only 1-2 seconds long. Meaning we have a lot of footage to rifle through and determine what would look best in the final music video. On Tuesday we pulled a 6 hour shift of editing, with Abby being the head editor and the rest of us pitching in ideas of where we think things should go and what footage looks best.

On deadline day we had already edited around half of the video, however we underestimated just how long it would take us to edit the other half as we raced against the deadline all day to the finish the video. Our main priorities was making sure that the video went with the beat of the music, expressed it's creepy narrative and was in focus. We feel we have reached these targets for the videos and we hope that people enjoy what we have created.

On Thursday we looked more into our digipak and advert and decided where we wanted to take the photos - which is Iona's back garden. We want the digipak and advert to reflect the alternative rock that our bands music is and also the bands house style. We have decided to incorporate leaves into the digipak, as these reflect something old and fallen but re grow into something new, which could be reflecting the music that will be on the album and how we are introducing a new band.

We have had a problem organising when we can take photos of the band as there availability for all of them together is becoming difficult to organise. However we have decided on Tuesday, which is last minute due to the deadline, however we know what we want the photos to look like and the templates are finished, so we hope that it is just a case of editing the photos and placing them in the correct space.  

We also have been planning our evaluation, which we have decided to make fun and creative relating music to it through out. We are still in the process of writing out the answers in detail, as we do want them to be intelligent responses about our video. 

Target Audience Research: Digipak and Advert

Due to the success of our online survey which we used for the music video, we also decided to use this survey to gain ideas from our target audience on what should be included in the digipak and advert. We will be analysing this data in a few days time and see what our prime demographic want to see in an alternative rock digipak and advert,

Here is the survey link:

https://www.surveymonkey.com/s/WB57GXL

Make Up

For us our mise-en-scene was important as it needed to reflect the characters in the music video in order for the audience to determine if they were good or bad straight away. We kept an eye for detail when it came to the main protagonists making sure that props, clothes and makeup all reflected the dark side to her personality.

Here is a video we made that shows the process of doing Abby's make up. 

https://vine.co/v/Og55ZMhMgtt

Final Cut