Florence and The Machine: Digipak Analysis

The digipak plays on selling Florence and the Machine as a unique band which sells indie-pop music, similar to our indie-rock genre. At the front of the digipak shoes Florence, the lead singer of the band in center frame, grabbing the audiences attention. The digipak shows Florence surrounded by wilderness and flowers, something which shows the eeriness of her songs. The image shows Florence with lungs as well, with her arms open 'exposing her lungs'. The lungs could represent the powerful vocals that is used within the album and also the vulnerability of the songs. The font used for the title 'Florence and the Machine' is sans serif, and gives a care-free look of the band. The white bordering the digipak shoes a more classic side to the band, as the border neatly covers the picture, The song used for 'Lungs' is a contrast of of using serif font, which shows a more sophisticated side to the album. The colours on the front cover also stand out, with the overall colours being quite dark, with the flowers and Florence's ginger hair standing out. The deep colour of the lungs also makes the album title stand out. The clothing that Florence is wearing is floaty and continues to project the lead singer as angelic and exposed. This could be reflecting how the music is exposing her, and how the music may not be entirely happy.  

        There is a image of hands holding lungs on the CD cover, proceeding with the lungs theme throughout the album. The same font is used for 'LUNGS' on the CD. The goldeness colour of the CD could be to represent the quality of the album, as the album may be golden. It also could be to represent the old fashion themed that Florence and the Machine represent as a band.

         There is on the back an image of Florence, the main leader of the band. In the black and white photo Florence looks innocent and angelic, something which also represents the bands sound and music, as it is described as slow and howling. The artist is also looking away from the camera, adding again that secretive edge to the songs.
         The back of the digipak includes are drawing of the lungs labelled. The back of the CD is only black and white, further adding to the dark scene that the music is likely to be set. The black and white looks good together, as it makes it eye catching to the buyer. The songs are number, but are presented side by side. 

From this digipak we have considered using just the lead singer to star in the digipak, instead of the lead singer and the band. However this could change when continuing to analyse other digipak. We like the use of black and white, as they seem to stand out but also offer that secretive edge to the audience, it also expresses that not all the music is happy and some of it is more personal. The on going theme of the lungs is clever, and adds that novelty to the album. The use of colour in the digipak is something we want to consider, as it is a good way of representing the artist. The dull colours in contrast to the bright colours of the artist hair, and lung shows the true focus of the album, on the artist. However the main image of the singer by her self near a river, even though relevant to the Florence and the Machine album would not fit our album these. We have for this bit considered the artist , this time with her band, as this would then introduced the band as part of the album. The use of font is clever and not only reflects the band, with the mix of sans serif and serif font it also reflects the type of sophisticated music that is going to be on the album.